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ᶘ ᵒᴥᵒᶅ Nº212 | 2021; We've got awhile to wait for it to get great. 🐛 🦋

Twotone Consulting | Est. 2014
ᶘ ᵒᴥᵒᶅ Nº212 | 2021; We've got awhile to wait for it to get great. 🐛 🦋
By Jon Woodroof • Issue #212 • View online
Hello!
Can you believe it? We’re two weeks out from the end of everyone’s least favorite year ever. Even the people I know who had a ‘good’ year, don’t call it anything other than a bad year. And, as Boris says below: “2021 won’t be a cakewalk either.” 😅
At least for Twotone, this year is wrapping up with some new client kickoffs, some great launches, media wins & market growth for some long-standing customers, and a modest 6-year anniversary cycling cap (They look awesome!) that we’ll put up for pre-order soon instead of our annual anniversary party at our office. Last year ‘s was a rager!
So, this week I poked around for articles, bullet points, and fodder for the typical action-oriented preamble that prefaces this nearly weekly missive over the past 211 issues.
Anything from a bittersweet recap to a handful of reasons to have the hope that 2021 will bounce us back to normal would have been fine. (Is 'normal’ even what we’re after at all?) Right as I realized that that silver bullet article didn’t exist…
I found Wajahat Ali‘s one day old NYT OpEd & spoiler alert: “most of the issues that made 2020 feel like a horror story will roll along with us into the new year.” ¯\_(ツ)_/¯
“[We] us must confront the brutal realities head-on. Let’s resolve to be patient and steadfast. Let’s resolve to spend 2021 fighting for science, facts, democracy and compassion and repairing all that was lost in 2020. After a full year of that, maybe — just maybe — 2022 will be better.” - Wajahat Ali
To me, this is the most succinct manifesto to adhere to in 2021.
Next year isn’t gonna bounce back out of the gate.
Nope, next year is about the long game.
We’ve got awhile to wait for it to get great. ❤️
In the meantime, have a wonderful holiday & happy new year in whatever semblance of celebration & corona-compatible closeness you can with your family & friends!
and, as always, thank you for reading,
Jon
This week’s banner image courtesy of Fara Cycling.
p.s. Share the stoke & pass the newsletter on to your friends & colleagues via a tweet,  a post on LinkedInor a share on FB.

Cycling
Been looking for motivation to ride, the Oslo Project has the spark to get you going!
Been looking for motivation to ride, the Oslo Project has the spark to get you going!
Fara Cycling's Oslo Project
Soigneur Cycling Journal #21
Rouleur Conversations podcast: Ned Boulting's Road Book and Simon Mottram from Rapha
Ideas
Defaulting to the benefit of the doubt can help you live more peacefully & joyfully.
Defaulting to the benefit of the doubt can help you live more peacefully & joyfully.
2021 won’t be a cakewalk for entrepreneurs — but keep fighting
2020 Bikepacking Awards, Films and Photography
Friends
Will the bike boom stick or snap?
Will the bike boom stick or snap?
The Big Bike Boom, Mark Two [Video]
How I reached my racing weight with the help of Nutrfy (and some training)
2020 Bikepacking Awards: People and Routes
Radness
India’s Yuwa Foundation Needs Your Help To Continue Paving The Path To Success For Girls.
Here's to having the resolve to wait for it to get great in 2021!
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💌 This is a personally written weekly letter delivered directly to your 📬 with a little bikes, a little business, a little beauty, and a lot of life from @jonwoodroof of @workspacesix & @twotoneams 🚴

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