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✰ Nº199 Well begun is half done ✅

Twotone Consulting | Est. 2014
✰ Nº199 Well begun is half done ✅
By Jon Woodroof • Issue #199 • View online
Hello! This new bi-weekly rhythm is a thing! Maybe a new summer schedule?
This issue was well begun, aka ‘half done’, for some time already but the summer start in Amsterdam with the kids here getting out of school, a few new client pitches (hits & misses) + some recent wins on coverage (see below!) has kept me extra busy!
Also, I’ve been skateboarding more. I’m risking life & limb dropping in to impress my 10 year old and to push myself a bit, ha! Also, my daughter turned 8 and we’ve been recording music (more of this soon!). I even did a bit of riding in last Friday with Ben from Shimano on his bday w/ Jeff from Ritchey & my man Erwin of Mantel.
By the way, this week’s title comes from author of ‘Conspiracy,’ ‘Ego is the Enemy’ & ‘The Obstacle Is The Way’, Ryan Holiday & his recent post: 33 Things I Stole From People Smarter Than Me.
Here are my favorite 5:
  1. The past year has revealed some things about a lot of folks that I know well — or at least I thought I did. But as I feel myself rushing to judgment, I think of the beautiful line from F. Scott Fitzgerald at the beginning of The Great Gatsby: “Whenever you feel like criticizing anyone, just remember that all the people in this world haven’t had the advantages that you’ve had.”
  2. I’ve heard this wisdom from many different writers over the years, but as time passes, the truth of it becomes more and more clear: When someone tells you something is wrong, they’re almost always right. When someone tells you how to fix it, they’re almost always wrong. This applies to both writing and life.
  3. A few years ago, I was exploring a book project with Lance Armstrong, and he showed me some of the texts people had sent him when his world came crashing down during his doping allegations. “Some people lean in when their friends take heat,” he said. “Some people lean away.” I decided I wanted to be a lean-in type, even if I didn’t necessarily agree with everything that was said and done. It’s possible to be there for a friend even while letting them know you think they’re in the wrong.
  4. Speaking of which, an essential piece of advice I have gotten from the author Steven Pressfield: There are professional habits and amateur ones. Which are you practicing? Is this a pro or an amateur move? Ask yourself that. Constantly.
  5. “Well begun is half done” is a proverb I try to live by. It has been a long journey, but slowly and steadily optimizing my morning has made more impact on my life than anything else.
As always, thank you for reading and I wish you a great weekend ahead,
p.s. please consider sharing this newsletter with others:
Cover image by:

'Is cycling the whitest sport on Earth?' — Ayesha McGowan, the first African-American women's rider
Behind the design: Rapha + Outdoor Voices - Far Ride magazine
He Who Tattooed the Single Speed MTB World Champs: The Jake Tong Interview
Twotone Work
Corona & Cycling: more than meets the eye
Corona & Cycling: more than meets the eye
The President of Estonia visited Ampler's Berlin showroom drew attention to the importance of sustainable transportation & gifted a Stout to Germany's president.
Soigneur - Soigneur Travel: Flanders
a six-point plan for effective pitching
a six-point plan for effective pitching
Stuff They Don’t Tell You: How To Pitch
Media Relations: everything you need to know
Bike Industry: Commit to Diversity
My friend Kike of ODE Systems interviewed me about Passion, Cycling, Remote Roads, And Decision Making.
Here's to going beyond well begun & getting things done next week & beyond!
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