OBST&GEMÜSE, opened their doors 10 years ago to establish a more-than-just a bike shop in Basel,
Twotone Consulting | Est. 2014
➳ Nº156 Lightweight & High Freight 🕊 💪
By Jon Woodroof • Issue #156 • View online
OBST&GEMÜSE, opened their doors 10 years ago to establish a more-than-just a bike shop in Basel, Switzerland. The name directly translates as Fruit & Vegetables. It reflects the related yet opposite product offering in their store: cargo-bikes downstairs and performance race bikes upstairs. Hence the shop’s slogan: lightweight and high-freight. Everything in the shop revolves around quality. In terms of product offering, the space they’re in and their attention to their customers. This is something you’ll notice this as soon as you walk in.
We’ve been honoured to work with OBST&GEMÜSE for years and this week, they’re announcing their collaboration with Dutch builder, Elian Cycles. This news has been a long time coming and below you’ll read about why it is so special to us. I’m really proud of Frank’s work and Twotone’s role in the launch!
Please do let me know what you think & take a moment to share about this bike within your network : )
As always, thank you for reading,
Jon
p.s.
I’m always trying to get the word out about this weekly labor of love, please consider helping me by forwarding to a friend and/or:

Cycling
The OBST&GEMÜSE + Elian Cycles Ultimate e-Cargo on Vimeo
The OBST&GEMÜSE + Elian Cycles Ultimate e-Cargo on Vimeo
The OBST&GEMÜSE + Elian Cycles Ultimate e-Cargo on The GCN Tech Show
The OBST&GEMÜSE + Elian Cycles Ultimate e-Cargo on The GCN Tech Show
Reader's Rig: Frank's Custom Lester Cycles All-Roader
Rethink the way you work on your bike
Startups
Jools Walker on Twitter:  🎉COVER REVEAL!🎉
How Big Should Podcasting Be?
We’re Optimizing Ourselves to Death
Sales & PR
The International Cargo Bike Festival Featured my daily whip.
Siva Nathan of my Alma Matter, The J. Mack Robinson College of Business is coming to The Netherlands
The 4 Types of Marketing Scarcity: Persuasive marketing guide
Radness
Bikepacking across the alps and skiing iconic mountains - no motor allowed!
Bikepacking across the alps and skiing iconic mountains - no motor allowed!
Here's to celebrating OBST&GEMÜSE's Lightweight & High Freight launch this week!
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