Engaging in the process of slowing down is counter-cultural. I read that line this week in 6 THINGS f
Twotone Consulting | Est. 2014
ԅ( ˘ ▂ ˘ ԅ ) Nº154 Slow down before you go down! 🐌 ⛚
By Jon Woodroof • Issue #154 • View online
Engaging in the process of slowing down is counter-cultural. 
I read that line this week in 6 THINGS from Jess at outsider.works.
Typically, I say “If you slow down, you go down” but maybe I can leave that euphemism for cycling because I concur that taking things slowly in your day to day is more than ok. Here are Jess’ other points to consider as 2019 begins to pick up speed:

  1. Why so serious? If one thing will improve your marketing, it’s humour. Is your brand confident enough to laugh at yourself? 2019 The Year When Taking Yourself Less Seriously, Wins.
  2. Talent Retention What creates loyalty in modern talent (that’s polite for clever young employees)? Not the pay cheque. Loyalty is created by receiving something to believe in. Something that can be acted upon. After witnessing the Financial Crisis of ‘08 and corporate irresponsibility, young talent have become highly selective when it comes to staying at a company long-term. It is 100% seen as a choice. And, a two-way street. Companies must earn the loyalty of their employees. Salary ain’t enough. + Short contracts reduce engagement. (Nope, a two year contract is not long).
  3. Brand Loyalty Is Not Dead ↑ Same goes as above; You have to earn it. Attend to the brand’s behaviour. Talk less, do more. Meet IRL. See what happens. *Read Outsider: Less Talk, More Do for advice.
  4. A man does not own his possessions, possessions own the man. Reduce your costs and live with less.
  5. Slow = Counter-Cultural Engaging in the process of slowing down is counter-cultural.  We are taught from a young age that we are not good enough, smart enough, or worthy of anything unless we can earn enough money to buy it. This is a fundamental obstacle to realise, otherwise we will never have the confidence to make the decisions we need to make in life. The decisions that realise our full potential. Move against the grain and see what transpires.
  6. Talk to strangers: It will change your life.
If you don’t subscribe to Outsider, give it a go!
As always, thank you for reading,
Jon
p.s.
Tomorrow is Valentine’s Day! Sadly, I’ll not be with my valentine. But in case you, like me, like to express affection with memes & GIFs, apparently memes are a love language. So, the ultimate Valentine’s Day gift could actually be a turtle in jorts. ; )

Cycling
URBAN MOBILITY MEDIA DAYS by EUROBIKE
Major Taylor, World Champion Bicyclist
Startups
Can we make a new society?
Can we make a new society?
Tim O'Reilly's argument against Reid Hoffman's "Blitzscaling"
Peloton may have last laugh as fitness disruptor’s sales soar.
Sales & PR
How a Help-First Mindset Can Deliver Leads, Referrals, and Revenue
Kristel of Headroom Assistance  stopped by the office last week!
Radness
Telecast - #012 by Space Kadett
Here's to slowing down this week!
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