Nº145 🎶 Lord, there's got to be some changes, Gonna be a whole lot of re-arranges 🎶

By Jon Woodroof • Issue #145 • View online

Good morning!

What do I have in common with Bruce Lee, Bill Nye & Jimi Hendrix? We were all born on November 27th! 🎂

I’m officially 34 today & Twotone is officially 4. I was born on this day in Landstuhl, Germany on Ramstein Air Force Base way back in 1984 & four years ago yesterday I officially incorporated Twotone as a BV here in The Netherlands. Furthermore, (and not quite a topic for a mostly work related newsletter) later today I’ll be at the courthouse for my divorce hearing.

So, if you’re in Amsterdam, come celebrate with a drink at Twotone HQ tonight. To be clear: we’ll announce our annual company party soon so no worries if you can’t swing by today : )

as always thank you for reading,

Jon

p.s.

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p.p.s.

this week’s rhyming subject line is from this Hendrix song.

Cycling

Riding Electric Bicycles Boon To Health And Not Cheating, Confirms Literature Review

Fun to see Carlton Reid’s latest Forbes article feature a snap of yours truly on a Tern GSD. This was from a shoot to launch this bike with Ad Lips here in Amsterdam earlier this year. The photo was taken by Sebas Romero.

Now, every time I visit my kids in Florida I use this bike to stay car-free!

www.forbes.com • Share

New Carbon MTB power meter from TeamZWATT

Our former client TeamZWATT has a new version of their power meter coming out.

teamzwatt.com • Share

Netherlands Invests Extra €552m To Get Even More People On Bicycles

The Netherlands has been the world’s leading cycling nation since at least 1912 – and it shows.

Proud to call this place home!

www.forbes.com • Share

Startups

Content promotion is changing.

If you’re using content to build your business, this is worth reading.

growandconvert.com • Share

How to ship when things are shit

“A backwards plan starts at your destination — your goal — and tells you exactly what you need to get there.”

stackingthebricks.com • Share

Pinterest Email Marketing Teardown

What’s better than an effective email onboarding sequence?

Not. Needing. One.

www.gethighlights.co • Share

Sales & PR

#Saleshackerams – Next meetup Dec. 11

Hey! Our venue fell through, do you have a space in central Amsterdam to host ~80 people on Dec 11? Please let me know!

www.meetup.com • Share

The Four Stages of Sales Compensation Structures in Early Stage Startups

Your startup is just getting off the ground. You might have a few account executives and a sales leader in place; maybe some revenue and a handful of customers. The sales team costs real money, and the question before the company is: how do know what quota plan to assign to the account executives?

tomtunguz.com • Share

7 Tools To Personalize Sales And Marketing Communications At Scale

The Tern snap above wasn’t the first time I’ve made a cameo in Forbes. Here’s an article quoting how Twotone works from back in 2016! : )

www.forbes.com • Share

Radness

Telecast - #009 by Space Kadett is out now

Guy also just celebrated working at Twotone for three years!

soundcloud.com • Share

Here's to welcoming changes & re-arranges this week!

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By Jon Woodroof

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