"The fight-or-flight response (also called hyperarousal, or the acute stress response) is a physiolog
Twotone Amsterdam
ᕙ(° ͜ಠ ͜ʖ ͜ಠ°)ᓄ Nº110 Fight or Flight 🛩 🈴
By Twotone Amsterdam • Issue #110 • View online
The fight-or-flight response (also called hyperarousal, or the acute stress response) is a physiological reaction that occurs in response to a perceived harmful event, attack, or threat to survival.
This week I read about how our fear and outrage are being sold for profit by Tobias Rose-Stockwell. (17min read but worth every second) 
Almost every “free” app or service you use depends on this surreptitious process of unconsciously turning your eyeballs into dollars, and they have built sophisticated methods of reliably doing it.
One of the threads of Tobias’ piece is how perceived threats have become “realities”. But the actual threat has actually diminished.
For most of our species’ history, available information tended to be really helpful for our survival. If you heard a lot of stories about wild dog attacks, you learned to be vigilant about wild dogs.
The availability heuristic has been hijacked and we have democratized propaganda for profit. This isn’t going to go away on its own. We have to fight the good fight.
I look forward to his next post detailing some proposed solutions to this phenomenon that is “undermining our greatest strength — our unique ability to cooperate and share the careful and important burdens of being human.”
with appreciation,
Jon
❤️  this? plz tweet, share on LinkedIn or share on FB. Thanks! 🙏
p.s.
in Amsterdam this Friday? (the 13th!) Check out Fallen BirdAnother & Lennard Kok.
p.p.s

Cycling
UNKNOWN ROADS - COLOMBIA #2
The birth of the brake power meter
Prepared to Ride – Métier Cycling
Rouleur Classic | Rouleur Classic
Tracksmith's Unapologetic Elitism
Startups
"nine comics: tag yourself  1️⃣-2️⃣-3️⃣-4️⃣-5️⃣-6️⃣-7️⃣-8️⃣-9️⃣  "  – @nathanwpyle
"nine comics: tag yourself 1️⃣-2️⃣-3️⃣-4️⃣-5️⃣-6️⃣-7️⃣-8️⃣-9️⃣ " – @nathanwpyle
Advertising is eating social media
The privilege of risk
Sales
"A mix of inbound+outbound. Use the best of both to expedite the process."
"A mix of inbound+outbound. Use the best of both to expedite the process."
The next Sales Hacker Amsterdam is next week @ WeWork | Oct 17
Radness
Suzan transforming Lennard's illustration into a porcelain sculpture
Suzan transforming Lennard's illustration into a porcelain sculpture
Here's to fighting the good fight this week!
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