“You’re doing it wrong”
But at least you’re doing it.
Once you’re doing it, you have a chance to do it better.
Waiting for perfect means not starting.
From riding & racing bikes, anything to do with work, being a father, husband or friend: I’ve got it wrong at some point.
And riding buddies, colleagues, kids, my wife & friends have done things wrong at some point too. To me, the key is to be headstrong enough to keep going but open-minded enough to improve and keep going.
Some goofs are avoidable but often the idea of ‘A for effort’ applies. Do your best, iterate and up your game. But when it comes to business, what are ways to guide your efforts so that despite getting things wrong, you won’t be far off the right track?
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Market WITH people, not AT them. Your customers are human beings, just like you.
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Focus on the smallest audience possible. You can always expand later.
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Create a remarkable product. If your first 10 customers spread the word about it, you have a winner. If not, collect feedback and start again.
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Create an abundance of confidence. Give away a huge amount of value for free so people trust you in return.
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Make a spinner and spin the wheel. There will never be a perfect time to do anything: do something and stick to it.
Such a solid list of advice all with opportunities to do it wrong but at least you’re doing it! : )
with appreciation,
Jon
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