“In terms of using social media to grow your business, we are all looking for the next new platform or app. We want to find that magic ‘Multiplier’ that gets our story out to the world.
But there is a danger that by doing just that, we are ignoring the tried and trusted tools right under our noses that, well, just work.
Take the simple newsletter. It is one of the best ways I know to grow a business, build the community and culture of your brand. Like a tree needs roots, a brand needs to build its roots too.
A great newsletter can do that. And yet most people ignore it, dismiss it, or if they use it, use it poorly. Yet, this tool, in the right hands, is as powerful as they come.”