The last time this newsletter made an appearance in your inbox, was a month ago! How has your summer been? Undoubtedly a weird one, I bet, but hopefully way less so than last year!
The last issue I sent, Nº223
, was the most opened & clicked edition in 10 months. I relished in the splash & focused on my limited time with my son & daughter back home in Holland for the summer.
Our holiday plans to get to the Ardennes in Wallonia, the French-speaking region of southern Belgium; known for its medieval towns, Renaissance-era architecture, and traditional Trappist beers, were dashed by creeping Corona travel restrictions & climate change incurred flooding in the region.
Well, as any reader like you knows, I’m always on the hunt for rhyming subject lines & content that aligns. When I was asked by my friend Ricky
at Velocio to include their latest video, (you should watch it below) I pondered the ‘less is more’ mantra; a common one for me.
“We believe that enhancing the symbolic value of objects increases their intrinsic value and personal attachment to help fight back the disposable culture that is harming so much the planet and diminishing the human experience of being alive!” Kike Molares
At the end of the day, it is all about making the most of our finite days together, respecting the symbolic & intrinsic value of the planet & material things around us, and striving to appreciate all the fleeting intangible aspects of life as they pass us by.
So, from a professional perspective, I like the challenge of how equally easy (DIY repairs, shared experience) & tough (global supply chain, consumerism) this is to do with the bike industry. And, I feel that this ironic allegory applies across the board in life: we’ve all gotta try & do more with less.
Thank you Ricky & Kike for the inspiration & reminder!
as always, thank you for reading & sharing this newsletter,
✨ Enjoy this newsletter? A discounted offer to support it is here
🙏 Thank you all for the replies & good vibes each week!
📷 Banner handlebar image of Serial 1’s 1 of 1 custom Mosh Chopper