Twotone, with our partners Crank Communication in Berlin, 138 Alternatives in Munich for the Nordics, Philippine Lauraire Relations Presse in France & Lavinia of Sustenobil Pr/oduction in Romania, has getting the news out about Serial 1 bikes being available at Harley Dealers across Europe + the launch of this radical 1 of 1 Mosh Chopper with custom paint & fabrication work done in Milkwaukee.

I’m especially proud of how international this project is for us! The regions & languages covered for the project in our newsroom are:

p.s. You’re stoked too? Serial 1 is hiring in Europe!

Thank you, Tyler & Bike Rumor for the shout out about SILCA launching their new Titanium Ultra-Light Pro Shop Tools!

Graeme Raeburn, the lead designer at UK-based Albion clothing, joins host Dan Cavallari to discuss current trends, future technologies, and the hot potato subject of hi-vis fabrics and their effectiveness.

Also worth a listen: Albion’s Transmission #009; a playlist by esoteric folklore fans Weird Walk.

A somewhat sobering read about a lot of what marketing has become focused on. (yes, I know he roast home trainers & co-working spaces, haha!)

I’ll just keep doing my part and rallying for more offline ‘activations’ & face-to-face components to campaigns that simply should not just be stacked & scored with and by boring vanity metrics. ; )

The Migration Gravel Race is a 650 km gravel route, 4 stages, about 8000 meters of elevation.

Some time ago, my friend Sjors introduced the Twotone team to his fellow Ericeira, Portugal residing homie Ryan Le Garrec & we connected Ryan to our client Albion.

A wonderful aspect of this story is not only did an introduction via friends lead to Albion lending a hand in Ryan’s chance to compete in the race but Ryan got to ride with another good friend of mine from Atlanta, Sharif Hassan.

I love how small the world is after all & the title of the write-up; “No Word for Stranger”, really captures what these mixed terrain & mixed culture adventures are all about to me! Awesome work, Ryan!

p.s. some of the riders from East Africa will be competing in events in the USA thanks to Wahoo too!

After a short but difficult battle with cancer, Dani & her family said goodbye to their much much-loved dad, George Fejer, on January 29th, 2021. She wants to give back to the charities whose nurses and carers helped her Dad in such a dignified and loving way at home, ensuring that he was always comfortable and not in any pain.

One more Migration Gravel Race link! The founder of the race, Mikel, is also from Atlanta like me and, wait for it, also based here in the Netherlands!

Early on, I helped make some intros for Mikel as this project got rolling and it’s awesome to see how big it’s become making such a positive effect for so many!

Back in grad school, I had an entrepreneurship class. I interviewed the co-founders of Outlier, Mission Workshop, Rapha, and other companies. I even wrote a business plan for starting a cycling apparel company!

Fast forward 10 years & brands like Rapha have paved the way for micro-brands like Velocio, Ornot & Albion (just to name a few!) to offer options to cyclists and increasingly, those options have become more sustainable across supply chain, sourcing & manufacturing but like the documentary asserts: this isn’t enough.

I think if you’re in the industry, a rider, or even a consumer at all and don’t care about spandex: we all need to do more with less. Nice work on pushing this conversation, Velocio!