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〳 ͡° Ĺ̯ ͡° 〵Nº244 Are you a broet and didn't even know it? 📜 🖋

Twotone Consulting | Est. 2014
〳 ͡° Ĺ̯ ͡° 〵Nº244 Are you a broet and didn't even know it? 📜 🖋
By Jon Woodroof • Issue #244 • View online
Hi! I hope you’ve had a good week!
It’s been another action-packed one at Twotone HQ here in Amsterdam. We had Malo, our next intern, ride all the wayfrom Düsseldorf to the office for a first visit, we onboarded Hyperice as a client for Benelux PR with their distribution partner Response based in Norway, our friend Fran from Dreamer Cycling (the site just launched, so check it out!) stopped by and the Twotone team finally began to get serious about Eurobike planning as it’s just over a month away!
Next to planning our first adventure to Frankfurt for the industrious’s biggest tradeshow, various colleagues are also preparing trips to far-flung corners of France for fun, Estonia for factory visits & Greece for off-road photoshoots!
And, if you’re nearby, swing by tomorrow evening (Friday, June 10) by our office at Tussen de Bogen 6 for our monthly bbq & going away party for Félicie as she wraps up her 2-month internship to head back to France.
About the subject line, I almost dove into Zulie Rane’s article about how the “Broetry” on LinkedIn is making her sick her in the intro but I think you should just click through for the giggles. What even is that professional prose on there anyway? lol!
as always, thank you for reading & sharing this newsletter!
have a good weekend,
Jon
―
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📷 Banner snap of Evan Christenson for The Loam & Gravel Society.

Cycling
The Loam and Gravel Society
More details are emerging about this exciting project:
“If you would like to become a Fellow of the Loam and Gravel Society, to be known as a defender of bikepacking, but also as a universal disciple and patron of every kind of cycling, we encourage you to subscribe to Old Man Mountain’s YouTube channel and follow them on Instagram. There will be patches.”
oldmanmountain.com  •  Share
Ampler's new Zürich Showroom opened!
Ampler's new Zürich Showroom opened!
Last month we teased open the doors of our brand new showroom in Zurich, Switzerland. Well, after a few weeks of kicking the tires we decided it was about time to celebrate this milestone in true Ampler style! The weather treated us well and there was a great vibe amongst the 200 people in attendance.
app.getvero.com  •  Share
Ideas
Two centuries on, bicycles are the world’s vehicle of choice [...]
Two centuries on, bicycles are the world’s vehicle of choice [...]
Bicycles Have Evolved. Have We?
Bicycles Have Evolved. Have We?
From the velocipede to the ten-speed, biking innovations brought riders freedom. But in a world built for cars, life behind handlebars is both charmed and dangerous.
…you know I’d say it but here in Amsterdam, we certainly have evolved!
Also in the NYT recently:
www.newyorker.com  •  Share
The Mechanics of Joy #11 w/ Bas Rotgans & Safi Works
The Mechanics of Joy #11 w/ Bas Rotgans & Safi Works
Back on May 26th, we spoke to @basrotgans & @jimbo.safi & @basrotgans (our first dial-in guests!) to share their ideas about bikepacking, upcoming plans, and recent adventures. (Jaime of Safi Works had just finished @badlandscc solo!)
Out next & 12th episode (that makes a year!) is next Thursday at 14:00 CET.
Be sure to tune in live on Echobox!
www.mixcloud.com  •  Share
Friends
Pedal for Pride 2022 - Launch Ride 18th June Tickets, Sat 18 Jun 2022
This summer my friend Tabi is cycling through the Netherlands across every province to raise awareness, create connections and celebrate Pride and Sports and Pedalling for Pride! Ride with them!
It begins on the 18th of June with a launch ride from Amsterdam to Utrecht, starting at @rideout.amsterdam in and ending at @maats.cc in Utrecht. All rides will be done at a social pace and the routes will be shared each week designed by komoot. The Pedal for Pride is also supported by BBB Cycling and iris.cc
You can sign up for the launch ride on the 18th of June via this link.
www.eventbrite.nl  •  Share
You’ve Got a Friend in Middle Tennessee: A Shop Visit with Amigo Frameworks
You’ve Got a Friend in Middle Tennessee: A Shop Visit with Amigo Frameworks
Josh takes a detailed look inside Nashville’s Amigo Frameworks and profiles Zach Small’s path toward becoming a full-time framebuilder.
I met Zach at the Philly Bike Expo last year & certainly consider him an Amigo!
theradavist.com  •  Share
Get Familiar: Echobox – Patta
Get Familiar: Echobox – Patta
ok, it’s the 2nd Echobox link this week, but it is mega: Lorenzo, Rachella, Mohamed & Chalice Echobox are the team behind the station & Patta recently sat down with them to get to know them better. Worth the read!
They’re having a t-shirt release party this Friday too!
www.patta.nl  •  Share
Radness
SAFI WORKS
SAFI WORKS
SAFI WORKS
SAFI WORKS
“Safi Sana” means “very good” in Swahili. When I was 20, I travelled around Tanzania with my old school mtb; Safi was the only word I knew and I was repeating it again and again to show appreciation and closeness to the humans that were offering me all they had: “Safi Safi Safi Sana Safi Sana” “good good good very good very good”. Since then, I knew that, whatever I would do in life as a personal project, would be called like that. A word full of joy, energy and humanity, that’s Safi.
And two Safi Works links too! ; )
Great stuff, Jaime! Good luck in Switzerland!
www.youtube.com  •  Share
Here's to avoiding being a broet next week!
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