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ᕙ(▀̿̿Ĺ̯̿̿▀̿ ̿) ᕗ Nº170 The Name of the Game 🎲🎮 | EUROBIKE EDITION

I'm not really an ABBA fan so I'm not referencing their 1977 song & first single from their fifth
Twotone Consulting | Est. 2014
ᕙ(▀̿̿Ĺ̯̿̿▀̿ ̿) ᕗ Nº170 The Name of the Game 🎲🎮 | EUROBIKE EDITION
By Jon Woodroof • Issue #170 • View online
I’m not really an ABBA fan so I’m not referencing their 1977 song & first single from their fifth studio album. 😉 To me “the name of the game” is more about “something that you must do if you want to be successful at a particular activity or business”
Bikes are big business in Holland growing globally. In over 30 cities across the The Netherlands, Germany & Denmark, Swapfiets has been crushing it with their bicycle subscription service. Here are 3 key ways this unique Dutch bike startup is winning customers and growing business rapidly:
  • #1 No upfront cost – the Swapfiets subscription is available for €15 per month and for students its just €12. This monthly subscription fee bundles service, repairs, an extra lock, working bike lights and theft insurance. The subscription is flexible and can be cancelled on a monthly basis. There is upfront cost such as deposit or startup cost.
  • #2 Free repairs – their Netflix style subscription model comes with bundled benefits. It offers free repairs for users whenever they face a defect such as a flat tire. In such scenarios, the service will send a bicycle mechanic to the spot within twelve hours. Also, users will get another functional bike.
  • #3 Functional app – last year, Swapfiets introduced an app for the Android and iOS platform. It is a functional app that lets users schedule an appointment to get their bike repaired at their home or visit the physical store for the purpose. In case, the bike is stolen, users can schedule a swap bike from the app itself. It is also possible to find the route to the nearest Swapstore to resolve the issues they face. It lets users pin the location of their bike and never lose it again. The company keeps the users’ concern in mind and works accordingly. Its policy is such that the customers do not go without a bike for over 2 days even if it was stolen. Undoubtedly, its user-centric policy and services have made it successful.
Founded in 2014 and already boasting 100,000 customers, Swapfiets isn’t slowing down anytime soon. To any detractors or haters in industry, I’d suggest laying off the haterade & learn the name of the game! In this case: no up-front costs, free repairs & an easy to use, user-centric service. They’re winning because their customers are grinning.
As always, thank you for reading : )
with appreciation,
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