Michele Gelfand is a Distinguished University Professor at the University of Maryland, College Park a
Twotone Consulting | Est. 2014
乁( ⁰͡ Ĺ̯ ⁰͡ ) ㄏ Nº158 Rule Makers, Rule Breakers 🏛 🤯
By Jon Woodroof • Issue #158 • View online
Michele Gelfand is a Distinguished University Professor at the University of Maryland, College Park and the author of Rule Makers, Rule Breakers: How Tight and Loose Cultures Wire the World. A conversation with her on edge.org that I came across last week kicks off like this:
Culture is a strange puzzle, omnipresent but invisible. We rarely recognize how powerful a force it is. It’s astonishing that we take for granted something that affects us so much. It’s kind of like the old story about two fish: Two fish are swimming along and another fish comes by and says, “Hey boys, how’s the water?” and they swim on. Then one of the fish says to the other, “What the hell is water?”
She mentions the Goldilocks Principle (“which just means that we need to have balance or moderation in the strength of norms”) and the pursuit of this balance. So, how tight or loose are you? Are you a rule maker or a breaker?
According to Gelfand, how intensely you adhere to social norms has major implications for your life. Take her quiz to find out here.
Getting back to culture being invisible and omnipresent, we think about intelligence or emotional intelligence, but we rarely think about cultivating cultural intelligence. In this ever-increasing global world, we need to understand culture.
Gelfand’s research caught my eye as she has been trying to elucidate not just how we understand other people who are different from us, but how we understand ourselves. If you’re intrigued, listen to the conversation here.
As always, thank you for reading,
Jon
p.s.
Since last week’s issue, my audio recap of Kolektif went live on Broom Wagon. And, in other news, another NAHBS happened and It officially 5 years since I last attended after a 5 streak of going each year.
John at The Radavist really came through with some outstanding coverage: Mega Galleries 1, 2 & 3 + even more coverage yet to come!
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Here's to finding balance or moderation in the strength of norms this week!
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