The New Year is two weeks underway & my 1st issue is finally shipping! I’ll chalk it up to 2018 being so great and… being fashionably late ; )
‘Safe’ serves no purpose here: messaging or creativity that takes no risks will make very little difference.
Rocking the boat may sink it but it might just get you over that next big wave & weather the storm too. Kemp gives a well-deserved shout out to Godin’s post from the same year on risk/reward confusion.
So how can you rock it?
Reveal your weaknesses.
Laugh at yourself.
Poke fun at your industry.
Collaborate with competitors.
As always thank you for reading,