乁( ⁰͡ Ĺ̯ ⁰͡ ) ㄏ Nº118 Rock the Boat to Stay Afloat 🚣🏾 ⛵

The New Year is two weeks underway & my 1st issue is finally shipping! I'll chalk it up to 2018 b
Twotone Consulting
乁( ⁰͡ Ĺ̯ ⁰͡ ) ㄏ Nº118 Rock the Boat to Stay Afloat 🚣🏾 ⛵
By Jon Woodroof • Issue #118 • View online
The New Year is two weeks underway & my 1st issue is finally shipping! I’ll chalk it up to 2018 being so great and… being fashionably late ; )
This week’s subject line & theme comes from a Simon Kemp post he wrote this post way the hell back in 2009. His point? 
‘Safe’ serves no purpose here: messaging or creativity that takes no risks will make very little difference.
Rocking the boat may sink it but it might just get you over that next big wave & weather the storm too. Kemp gives a well-deserved shout out to Godin’s post from the same year on risk/reward confusion. So how can you rock it? 
I look to outsider.work’s advice issue. Favorite advice?
Reveal your weaknesses.
Laugh at yourself.
Poke fun at your industry.
Collaborate with competitors.
Rocking the boat may sound wild but so does doing nothing. By nothing, that might mean reading more too. Keep on rocking!
As always thank you for reading,
Jon
Help me rock the boat: tweet this, share on LinkedIn or share on FB. Merci! 🙏

Cycling
Essential 'Grams: @jbraynard | @Cycleboredom
Ex-Upgrade, Vulpine and British Cycling staff form new company - BikeBiz
Dirty Reiver!
Startups
“The future belongs to those who learn more skills and combine them in creative ways.” ― Robert Greene, Mastery
“The future belongs to those who learn more skills and combine them in creative ways.” ― Robert Greene, Mastery
The Myth of the “Jack-of-All-Trades, Master of None”
2017’s Best and Worst Brand Names—And 3 Naming Trends For 2018
Competing with BigCo: 2018 Edition – Learning By Shipping
Sales & PR
Twona is looking for sales help!
Twona is looking for sales help!
Radness
The Servatius Bikepacking Weekend
Here's to rocking the boat this week!
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Jon Woodroof

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