After our short lived experience doing high-concept strategy, I’ve realized that our simple process is one of the things that set MetaLab apart from other agencies. We don’t get bogged down preaching vague visions of what could be. We shut up and build stuff, get feedback, and iterate until both our team and the client love it. It’s nothing fancy, but it seems to result in some spectacular results.
Why is Andrew’s Medium article awesome?
The best businesses do one thing well, and at MetaLab we build stuff. Strategy is all about ten years from now when we are good at now. They wanted mockups and prototypes, not 50-page strategy decks.
MetaLab’s helpfulness (e.g. helping the world’s most successful companies build digital products) is their best asset. Spending months building out a strategy deck trying to rethink the future of their clients’ businesses is not nearly as helpful.
As alway, thanks for reading!