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눈_눈​​ Nº94 After all is said and done, more is said than done. 🗣 🎬

Last night I walked my first AvondVierdaagse with my kids. It's a great annual initiative in 600 muni
Twotone Consulting | Since 2014
눈_눈​​ Nº94 After all is said and done, more is said than done. 🗣 🎬
By Jon Woodroof • Issue #94 • View online
Last night I walked my first AvondVierdaagse with my kids. It’s a great annual initiative in 600 municipalities across The Netherlands getting kids out on long walks with friends and family 4 evenings in a row.
Preparing for today’s newsletter, I got to thinking about how actually getting kids out and doing stuff is pretty common and widespread in Holland. Childhood obesity is a global bummer. And every EU country will be more obese by 2030 - except one. The Netherlands.
“One thing is that the Dutch move a lot,” says Brouns, confirming everything I’ve seen. “So if you look outside, you see cycling everywhere… Most of the children go to school on foot or by bicycle. That is one big difference to most European countries.”
Learning the importance (and benefits!) of just getting up and doing something vs. talking about it at a young age can’t be overstated.
Putting words after another is easy but one foot after the other can be so much harder.
As always, thank you for reading!
with appreciation,
Jon
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p.s. some exciting client news:

Cycling
We helped get Brooks helmets in this local photo shoot. ✌🏻️
We helped get Brooks helmets in this local photo shoot. ✌🏻️
Podia - Keira McVitty
Soigneur - The Women's Strade
Startups
The benefits and challenges of running a slow-growing business
Marriott Hotels TestBED accelerator
Nova in The Netherlands
Sales
"PR creates awareness that will then generate leads"
"PR creates awareness that will then generate leads"
you need to reach out first.
you need to reach out first.
Once this harmony happens, many elements of branded content are made possible: a compelling story, thought leadership, a unique brand identity, and of course, generating traffic.
But it can’t happen without PR; if you want your audience to seek you out, you need to reach out to them first.
Hire a Head of Sales – Andreessen Horowitz
Free Comprehensive SEO Audit
Radness
TEN | KROOKS Records
Here's to less talking & more walking this week!
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