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ƪ(‾_‾)ʃ Nº193 Zoom gloom & opportunities that loom 🔎 ☁️

Hello from The Baarsjes in Amsterdam! As the uncertainty of this era ushered by the novel coronavirus
Twotone Consulting | Est. 2014
ƪ(‾_‾)ʃ Nº193 Zoom gloom & opportunities that loom 🔎 ☁️
By Jon Woodroof • Issue #193 • View online
Hello from The Baarsjes in Amsterdam!
As the uncertainty of this era ushered by the novel coronavirus continues to unfold around the world, I (like most people) am trying to make sense of it through the lens of my work, my family and myself.
So, when an email from Monday and Partners came through this week with the subject line ‘What’s on your mind?’ & title text: 'Musings on the New Normal’, I was keen to read it.
I’ve known Monday and Partners’ founder, Dylan DiBona, since 2012 via his SF based cycling club, Mission Cycling but we’ve yet to actually ride together! Well, Dylan is offering 45min brainstorm sessions not unlike the one the Twotone team and I did with Ashley Usiskin recently.
So, what did Dylan’s 'on your mind’ email about the 'new normal’ entail? Check it out:
01: ADAPT > PANIC
Pretty much everything in our world has changed in just a few short weeks. Some of this change is permanent, some of it not, but all of it demands that everyone involved in connecting brands with customers change, too. That’s okay. Done correctly, change is fun. Change is effective. Change is never dull.
02: REMOTE WORK IS NOT A FAD
Remote working is a remarkably effective way to do business, and while it’s pretty much the only way now, you can bet it’s going to remain a big part of our day-to-day lives in the future.
03: CREATIVITY CAN’T BE QUARANTINED
If necessity is the mother of invention, then crisis is her crazy ex-husband who no one likes but still gets invited to family gatherings just for the stories. That’s our polite way of suggesting that if anyone is telling you it’s impossible to create good content in the midst of a pandemic, that person is just not trying hard enough. Safety comes first, like Mom always said, but finding creative ways to address creative challenges runs a very close second.
04: THE TIME IS RIGHT TO HIT RESET
Change reveals what is working with a brand and what’s broken. It’s also great for revealing the importance of those projects we’ve always been meaning to get to but just couldn’t find the time.
I found these 4 corona era axioms as a solid combination of optimism, call to action and inspiration for us all to find a way to prevail. Thank you for helping me stay positive, Dylan!
As we’re all grappling with Zoom gloom (read about this phenomenon below), what unique obstacles, unexpected achievements and other new realities now loom on the horizon for you & yours?
As alway, thank you for reading!
stay true & stay safe,
Jon
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Here's to finding opportunities that loom & avoiding zoom gloom this week!
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