¯\_(ツ)_/¯ Start With Why ¯\_(ツ)_/¯ Nº61 – Cycling, Startups & Sales ✌🏻️

Last week the team here at Twotone started with why. We sat down for an entire day with Ashley Usiski
Twotone Amsterdam
¯\_(ツ)_/¯ Start With Why ¯\_(ツ)_/¯ Nº61 – Cycling, Startups & Sales ✌🏻️
By Twotone Amsterdam • Issue #61 • View online
Last week the team here at Twotone started with why. 
We sat down for an entire day with Ashley Usiskin and dug into into why our company exists, how we go about our mission, and what exactly we do. This Golden Circle concept is familiar to many of you from Simon Sinek’s seminal TED talk back in 2009: How Great Leaders Inspire Action.
Some highlights of the ground we covered:
  • Answered: in 2 years what we would we like to be known for.
  • Made our own Golden Circle to understand why we do what we do
  • We examined our service, ethos & style. Cool to see how we agreed!
  • We began to establish a list of values. Here are some that stuck out:
    • Understanding - trends, markets, clients and each other.
    • Adaptability - accommodate circumstances and prevail.
    • Execution - keep it easy, ship it. Done is better than perfect.
    • Invention - cobble, create and scale solutions never considered
What’s next?
  • Visual assets & copy for our unique PR and Sales centered model
  • Defining our Ambition/Growth strategy
  • Improving our pitch
  • A brief for a new logo and website updates
What about your company? Why not start with why? ¯\_(ツ)_/¯
As always, thanks for reading!

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📸:: Alexander Rhind for Vulpine.cc
📸:: Alexander Rhind for Vulpine.cc
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Startups
 😂  "Fuck the transparency trend, the post mortem and the 5 whys." 😂
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Sales
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Radness
nothing says party pace like racing through parking garages
nothing says party pace like racing through parking garages
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Here's to starting with why and staying human this week!
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