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Professional Cultures 3/4 👩‍💻 Company Culture

Try Catch Essentials
Professional Cultures 3/4 👩‍💻 Company Culture
By Kerry from Try Catch • Issue #25 • View online
Morning, Friday.
It’s Kerry from Try Catch, celebrating our 25th edition of Try Catch Essentials 🎉 and sending out my fifth out of six newsletters this week! 😵
My brain is just becoming one giant newsletter at this point.
I started Try Catch’s new daily pop-up newsletter: Remotely, focussed on sharing our experiences of suddenly working-from-home (which you can easily subscribe to).
We’re joined remotely by Paul Musters, of Fortify - again this week, and again this week the novel coronavirus has thrown a wrench into the gears of what we had initially planned around this month’s topic: Professional Cultures.
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To begin,
So much has developed and changed in this world over the course of seven days since one I was writing and re-writing last week’s issue.
Work at Try Catch has changed, the way we work together has changed, the way we connect outside of the team has changed.
Agile marketing teams across industries have jumped on the opportunity to expand on offerings, pivot campaigns, and get their brand in headlines and newsfeeds.
Other companies have focussed their content on COVID-19 related offerings, how to work remotely, or offered their products for free to ease the pain and suffering of isolation and social distancing.
Before we dive into my ultra-relevant company culture anecdote, let’s review our TCE working definition:
Company Culture:
A set of shared values, goals, attitudes and practices that characterize an organization. How the company expresses its values and beliefs through its communication, dress-code, policies, management practices, employee/client/customer treatment, et cetera. If the workplace is the village, then the company is the kingdom. A kingdom may have multiple villages, or it may just be a castle or it may be just a flag flown in various locations, a la remote work. This is our ‘local’ level.
Yesterday, while I was having a short video-call with Try Catch Founder and CEO, Brendan Jansen op de Haar, he mentioned that he was enjoying the it’s-out-of-everyone’s-hands reset to the major functions of work and life.
He said he was relatively enjoying the experience with the relaxing environment and pace being at home allowed and not being at the office for 8 hours at a time, but this feeling is attached to the fact that everyone else was also working remotely - an induced solidarity.
This is a key example of the how company culture is influenced greatly from the leadership of an organization.
If Brendan had expressed dissatisfaction that we had to work from home, this would have been an extension of his personal opinion as the founder which would translate into the canon of the company culture.
As I wrote about in Remotely, a few days ago, we’re in a defining moment of history, the midst of the forging of a neo-world that will be shaped by us - the people that do.
Read on to learn Paul’s less dramatic advice on our current situation of company culture in a coronavirus context.
Company Cultures in a Coronavirus Context
Paul, myself, our readers: we’ve all been incredibly busy this week.
Busy with work, busy with learning to navigate this new normal, busy with everything that comes with a global pandemic crisis - all while trying to stay healthy and sane.
Paul and I understand that learning about company culture might not be the most riveting piece of content you’re going to consume today, given the push-notifications you’re likely receiving at regular intervals.
But, now more than ever, striking while the iron is hot is what is going to separate the pack from the herd in terms of taking on these new challenges.
Paul shared some words of wisdom earlier this week on LinkedIn concerning Company Culture at a time like this, and he’s offered TCE some more food-for-thought for our readers:
A situation like this brings out the best in people: it’s a good moment to give even more space to people’s creativity, agency, and empowerment. Consider it as a practice in leadership: trust, let go and support.
We are all leaders, this is a moment to flourish and let flourish: Look again at people’s strengths and let them take up new responsibilities. It is not without reason that we work with leadership styles in our team scan, which we link to the different goals of a team.
Some people want immediate action, others need time to reflect. Give them the time. Make sure there is room for empathy to understand each other. Bring the pieces together when the time is right.

A thriving culture enables new connections.
This is especially a time with more clear common goals and motivations than ever.
Each person has an even keel now that the physical barriers are equal between departments and seniority - It’s a perfect time to connect people in unexpected ways.
Why? Because this situation needs unexpected new connections and creative solutions, we won’t find them if we keep working along the “how we’ve always done it” methods.
Take advantage of this imposed reset, take advantage of this time where everyone is working from home to establish your company culture in your messaging, your video-chats, and empowering everyone to express their own agency during these trying times.
Take care of yourself, your culture, and each other.
The Essential Read
Every Leader Needs to Navigate These 7 Tensions | Harvard Business Review
The Additional Reads
Social media and communication tools to win over staff | Raconteur
What Is Company Culture, and How Do You Change It? | Forbes
Up Next
We’ll be in your inbox again next Friday morning at 09:10 covering Corporate Culture.
Not everyone works for a large company or corporations (Try Catch’s team is under 10) but the ideology behind corporate culture is that it is designed to have the answers for any misstep or opportunity that falls before the company.
Take care yourselves, dear readers, and let us know how you’re coping!
Stay Connected
I’ve kept myself incredibly busy this week working on Remotely, (last plug I promise) so if you’re looking for day-to-day insights of what it’s like in the experiences of those I’m in contact with, please subscribe.
Hit reply or drop us a line at kerry@trycatch.tech.
And as always, we’re always looking on ways to improve our content offerings to our dedicated readers.
Have a great weekend!
~ Paul & Kerry
Did you enjoy this issue?
Kerry from Try Catch

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