It’s Kerry from Try Catch
, rounding out the third week of February again with our co-author, Marian Jarzak
, Employer Branding Enthusiast from Berlin and author of the Talent Crush
We have some new subscribers, so a quick run-down: each month we curate must-reads concerning an important topic.
The February topic of Try Catch Essentials is Employer Branding.
Try Catch Essentials are:
- For HR leaders, recruiters, founders and hiring managers
- Handpicked essential reading on important topics in HR and Tech
- Sent to you in 4 easily-digestible issues per month
Last week, we covered the basics of understanding what Employer Brand Touchpoints (EBTs) are: the points of interaction and observation as experienced in the employee’s relationship to the employer.*
*For the sake of brevity - we won’t be distinguishing between phases of prospective, current and former; rather, we will refer to all tenses by the term: employee.
This week, we’re breaking down Employee Experience as Employer Branding: how, as an employer, being committed to the employee experience will make an authentic impact on how the Employer Brand is consumed and accepted by employees.
In a way, Marian and I agree that EX has a better ring to it than the professional (see: sterile) department title of ‘Human Resources,’ which, seemingly, isn’t willing to regard employees (see: people) outside of their biological taxonomy of simply ‘human.’
One article we found
expressed an overlap of EX and CxHR: The experience of (internal) customers of HR (employees, managers, contingent workers) across HR-owned journeys.
So if employees are the the target market, promoting their success and knowing their needs is paramount to the success of the business and the reputation of an employer.
(or in Amazon’s case, Customer Obsession
) has been covered extensively by mainstream media as a business strategy over the past decade, but if internal customers (employees) are being neglected they will take to other outlets to express their frustrations, such as services as Glassdoor or the press.
This goes to show that what’s important about understanding employer branding efforts is validating the results found during the employer branding research with the people that work(ed) there.
We can draw a relevant parallel from ignoring EX while focussing resources to employer branding efforts to how Fyre Festival crashed-and-burned
- presentation was obsessed over at the absolute expense of execution.
The ultimate goal is to make your company a great place to work and share the authentic stories of success from the employees.
Read on to discover the potential missteps of misplaced focus, false advertising, the future of employer experience, and how HR fits into it all.
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