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young adult crocodiles trampoline to an all-time low: your daily distraction... you're welcome

young adult crocodiles trampoline to an all-time low: your daily distraction... you're welcome
By Truly Social Inc. • Issue #249 • View online

Trampoline Tweet Reaches New Heights
Even though it’s Spring, heavy snow means that the only springs we’ll see are in this trampoline video posted by Twitter user,  @bigpaddyk. Jumping onto a huge pile of snow on top of a trampoline is super visually satisfying. He looks just like an Arctic Fox!
 It's snow cool!
It's snow cool!
Sad-ison Avenue
A PQ Media “Global Consumer Media Usage & Exposure Forecast 2017-21” report (catchy name) suggests that the percentage of time consumers spend with ad-supported media is at an all-time low. Although the report shows that the total time spent consuming media is on the up, the share of this time has fallen to a new low at 44.4%.
Somebody better tell Don Draper he's about to be out of a job.
Somebody better tell Don Draper he's about to be out of a job.
Gator-Aid
Here’s a thought-provoking ad campaign: Lacoste has chosen to replace its signature crocodile with endangered animals on a limited range of shirts. If that wasn’t cool enough for you, the limited number of shirts with each animal emblem corresponds to the number of those animals alive in the wild! Woah.
Thoughtful AND fashionable.
Thoughtful AND fashionable.
Age Is Just A Number
The Pew Research Center also released its “Social Media Use in 2018” findings today. To be honest, a lot of the stuff in there goes as expected - that 18 to 24 year-olds use the most social media. Darn kids! What is also interesting, though, is finding out that more than a third of US adults are now using Instagram and that 55% of those over the age of 50 are on Facebook, too!
Pictured: Us, every time we read about 18 - 24 year olds taking over.
Pictured: Us, every time we read about 18 - 24 year olds taking over.
But Is It Really Just A Number, Though?
Not so fast, 18 - 24 year-olds! You may be the winners of the “social media users” contest, but you’re the losers of the “quitting social media” competition. The Pew Research Center report also shows that 51% of 18 - 24 year-olds said it would be difficult to give up social media, whereas the 25 - 29 bracket sat at 40%. 
Call it even? Great!
Call it even? Great!
Have a fantastic National Doodle Day from all of us here at Truly Social!
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