We can’t say it enough: Authenticity is the key to connecting with your audience! In this case, it landed someone their dream job. When a video game artist interviewed with his dream company, he entered into an interview he thought he would bomb. Instead, he answered with his heart
when they asked him why he wanted to be there. The company’s representational character had connected with him and made him fall in love with the company. Not just that, but the voice actor of the character got in touch with the artist on Twitter
after he shared his story. Talk about the best day ever.