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trader joes swaps teens for zombies: your daily distraction... you're welcome.

trader joes swaps teens for zombies: your daily distraction... you're welcome.
By Truly Social Inc. • Issue #162 • View online

Trader Joe's Has an Amazing Story | Truly Social with Tara
This week’s video illustrates a real-world example of a small business with a strong story who “beat” the incoming competition by doubling down on that story. It also happens to be one of Tara’s favourite brands in the universe. Yeah, TJ’s is big now, but they didn’t start out that way. It wasn’t until they found their core values and lived them that they grew. Watch the full video on YouTube.
We will be telling the story of TJ's explosion on the market for years and years.
We will be telling the story of TJ's explosion on the market for years and years.
Teens Reveal Under-Shopping & Over-Snapping
For 17 years, Piper Jaffray has reported on consumer insights with the teenaged crowd. What did the “Taking Stock with Teens” survey results say this year? Teenagers are spending LESS. Brands like Ralph Lauren, Steve Madden and UGG saw major declines, while streetwear brands Vans and Supreme are moving from niche to major influence. Snapchat is still gaining popularity. The iPhone is hot again. And Amazon is their preferred shopping site ☝️. 
Nothing makes you feel older than realizing you don't even know the cool places to shop anymore.
Nothing makes you feel older than realizing you don't even know the cool places to shop anymore.
Facebook Sees Reach Plummet
Facebook has had publishers shaking in their boots this weekend, as they rolled out a new feature for the newsfeed, which will move a page’s content to a separate Explore page unless it is promoted. Organic reach plummeted to just two thirds of previously in the six test countries the feature has rolled out on.
Couldn't have said it better, Lilian.
Couldn't have said it better, Lilian.
Starbucks' Insta-Frap Already Causing Distress
The infamous Unicorn Frappuccino that had baristas and foodies groaning for weeks this summer has a new Halloween-themed sister: The Zombie Frapp. Yes, it’s going to be as cringe-worthy as the Unicorn.
Perhaps the fake brains effect is a little too convincing?
Perhaps the fake brains effect is a little too convincing?
Dear Pinterest...
You might have seen us singing the praises of Pinterest for the last few months, but what’s not to love. We’ve made a handy list for you to share in the Pin-love too.
Hunter wants everyone to know just how in love with her favourite platform she is.
Hunter wants everyone to know just how in love with her favourite platform she is.
Have a great Monday from the Truly Social team!
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