Think original & video content isn’t valuable? Think again. Facebook is all-in and they are usually pretty good at predicting the future.
Facebook is trying to compete with the Netflixes and Amazon Primes of the world, and in order to build a strong library of original content, it appears to be ready to shell out quite a bit of money, as much as $3 million dollars per episode in fact. Tubefilter
Facebook is also set to launch a standalone app, which they are referring to as its Live Creative Kit, for video creators later this year. The app will feature a set of new tools that will aim to help creators make their streams look more professional. The app will feature a seamless interface for fan interaction across Facebook properties like Instagram and Messenger, as well as an analytics tab to help creators track engagement and improve content strategy based on age and geographic data. Tubefilter