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the ttc is taking consumers to the land down under for some amazing video content : your daily distraction...you're welcome

the ttc is taking consumers to the land down under for some amazing video content : your daily distraction...you're welcome
By Truly Social Inc. • Issue #82 • View online

Facebook Is Going All-In On Video Content
Think original & video content isn’t valuable? Think again. Facebook is all-in and they are usually pretty good at predicting the future.
Facebook is trying to compete with the Netflixes and Amazon Primes of the world, and in order to build a strong library of original content, it appears to be ready to shell out quite a bit of money, as much as $3 million dollars per episode in fact. Tubefilter
Facebook is also set to launch a standalone app, which they are referring to as its Live Creative Kit, for video creators later this year. The app will feature a set of new tools that will aim to help creators make their streams look more professional. The app will feature a seamless interface for fan interaction across Facebook properties like Instagram and Messenger, as well as an analytics tab to help creators track engagement and improve content strategy based on age and geographic data. Tubefilter
Facebook is ramping up its video content but will it pay off?
Facebook is ramping up its video content but will it pay off?
Young Consumers May Use Ad Blockers, but That Doesn’t Mean They Don’t Like Seeing Brands Online
Even though younger generations are more likely to use ad blockers or skip ads when they can, they’re also incredibly responsive to informative and socially-relevant brand presences online. According to a new study conducted by Defy Media’s Acumen Research and TMI Strategy, young consumers get annoyed by ads that interrupt their viewing or social media experience but are receptive to ads or brands that respect their online space. Of the more than 1,300 participants aged 13 to 25 years old, 66 percent use an ad blocker on at least one device. 
Users will unfollow brands that are repetitive, boring, and feed clogging
Users will unfollow brands that are repetitive, boring, and feed clogging
The TTC Was Somehow Named “Transit System Of The Year” And Toronto Is Not Having It
Toronto’s public transit system has been named the system of the year for North America by the American Public Transportation Association and people have a lot of thoughts. The announcement was made on Twitter by the TTC’s Executive Director of Corporate Communications, Brad Ross and it didn’t take long for the trolls to find this comment and reply to it with the best responses. Torontonians can throw some pretty serious shade when it comes to the TTC! BuzzFeed
😂 😂 😂
😂 😂 😂
Apple's Obsession With Secrecy 🔎 📱
Apple is fantastic at creating aspirational products and this feeling has been manufactured by tightly controlling the narrative around their products. These days that narrative is created by the full hype cycle around new Apple products—starting with the very first rumours and leaks, then the steadily building up of suspense before the launch, the delight of the reveal, and (hopefully) the consumer’s decision to buy it. None of this narrative could be possible without the tight security of the company’s secrets. Fast Company
Secrecy is like a religion at Apple. It’s baked deeply into the DNA and culture of the company.
Secrecy is like a religion at Apple. It’s baked deeply into the DNA and culture of the company.
Some Amazing Memes From The Land Down Under 🇦🇺
While beginning the ramp-up to C2’s brand new conference in Melbourne, taking place this November 30th - December 1st, we came across this hilarious list of the best memes about the city of Melbourne. Take a look and see what things the land down under finds hilariously meme worthy: TimeOut Melbourne
 "If you don’t laugh at the ridiculousness of the world sometimes, you’ll cry"
"If you don’t laugh at the ridiculousness of the world sometimes, you’ll cry"
Have a wonderful rest of your day from all of us at Truly Social!
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