Without visible follower counts, likes, or any other kind of public metrics, Snapchat provides an even playing field for all users. Celebrities aren’t given special treatment over us “regular folk.”
This hasn’t stopped celebrities—like Kate Hudson, The Weeknd, and Gwen Stefani—from flocking to the platform and using it to its full potential.
And they’re doing it better than most brands. See how on the Hootsuite Blog.