In a trend that could travel across the pond, Snapchat UK’s ad revenue is set to overtake Twitter’s in 2019
. Snapchat pulled in £21.9m ($30.7m) last year and is predicted to rake in around £181.7m ($254.8m) next year. That’s quite the leap! On top of this, Snapchat is predicted to control 2% of the UK’s digital ad market in 2020. However, it’s still well behind Facebook/Instagram’s predicted 2020 ad share of 8.1%.