Generation X, born between the mid-1960s and late ‘70s, bore witness to the technology revolution. Its members are old enough to remember a time before the internet, but young enough to have adapted quickly to the changing technological landscape. The incentive for brands to engage this generation on YouTube is massive, Gen Xers account for over 1.5B views every day on YouTube. To better understand Gen Xers’ priorities relative to their YouTube engagement, Google conducted qualitative and survey-based research, here
is their findings.