It LITERALLY seems like just yesterday that Instagram launched their stories feature as a response to the growing desire for ephemerality on social media. The addition of exclusive and advanced features, like the ability to upload video, tag people, add links, tag your location, Boomerang
, and so much more, is giving Snapchat a run for their money
. These features plus the passionate base of loyal Instagram users already in place has led to a very successful competitive advantage. Plus, the “olds” are welcome with open arms. Klear.