Social Influencer marketing might be a billion dollar industry
, but that doesn’t mean celebrities or advertisers are dividing that profit equally. Lately micro-influencers
(those with >30,000 followers) have been hailed as the most bang for your buck, but in some new research
it has been suggested that the sweet spot might actually be influencers between 850k-2.5 million followers. Of course there’s nothing better than some real organic engagement
, but this research could really shake up social strategies!