Pinterest has been blowing out minds lately with their performance, after reporting a record-high conversion rate, as well as awesome creative initiatives. Yesterday they launched a self-serving tool for advertisers using Promoted Pins. Already adopted by Adidas and Old Spice, the tool will help to streamline the process of creating content for the platform. Advertisers will submit a creative brief and Pin Collective members will apply to work on the project.
We can hardly keep up with Pinterest's mounting wins.
Netflix Makes Legal Jargon Cool Again
When a Stranger Things pop-up bar hit must-see lists a few weeks ago, we thought it was too good to be true. And apparently it was. The unauthorized establishment has been sent a cease-and-desist letter by Netflix, who phrased it with so much flair that it almost seemed like they were in on it the whole time.
We hope Netflix has this good boy on their legal team.
TBH Makes Being Nice Fun
The Apple App Store got a great new redesign the other day with the launch of iOS 11, but what we didn’t expect was an all-new #1 app. TBH has topped the list overnight, as a place where relentless positivity is spread through anonymous messages.
Usually that would be followed by something mean but on TBH you're rewarded for being nice!
FTC Cracks Down On Influencers
After the landmark case against Trevor Martin and Thomas Cassell (they promoted a gambling app without disclosing it was their own company) was settled recently, the Federal Trade Commission has made it mandatory that influencers disclose that they are being paid for their opinions on any partnered content. Catch up on the full list of requirements here.
#ad #promoted #inpartnershipwithichiban
Did we miss something? Want to share some interesting news for tomorrow? Tweet us!