Facebook has become a bitter place lately, filled with partisan vitriol. In such an environment, nice, inclusive messages that don’t alienate either side of the political aisle are finding favour. Brands that want their videos to get traction should take note. An excellent example of this is Canadian Tire’s commercial
from last summer’s olympics which has gained over 16 million views on Facebook.
No matter what our political leanings, we all like kittens and puppies and agree that we ought to treat people with disabilities with respect and that teens should get a chance to have fun. #BeNice Adweek