It’s not clear exactly how many people bought tickets Fyre Fest. The festival organizers barely did any promotion. Instead, Fyre Fest relied almost entirely on popular Instagrammers and models to spread the word. These “influencers” included professional surfers, DJs, and a bunch of models — almost all of whom seem to have now deleted the Fyre Fest announcement from their Instagram pages.
The festival’s untimely end is most likely a result of poor management, planning, and probably a bunch of other things, but it’s also a good reminder that Instagram is still full of sponsored content (“sponcon”) — and the impossibility of constant oversight means it’s often not labeled as such. . The Verge