Yesterday a new “Watch”
tab was included in Facebook app updates for select US users. If you find yourself on this new side of the Facebook platform, you will discover short-form content that’s been produced by over thirty partners
. The news comes in the wake of investment in streaming platforms from Disney
and more. Facebook’s really trying to challenge YouTube as a short-form content platform, but that is still a platform where creators rule
. It will be interesting to see how Facebook’s current advertising initiatives and emphasis on shareable content will come into play in this new venture. Variety.