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chains get weird after consulting a social media guru about teens watching less tv : your daily distraction...you're welcome

chains get weird after consulting a social media guru about teens watching less tv : your daily distraction...you're welcome
By Truly Social Inc. • Issue #37 • View online

So, You Consulted A Social Media Guru...
You’ve put your heart and soul and lots of planning into your client’s social strategy and are building it out, but then you get that email or phone call…you know the one…the one where your client tells you that someone on the team was talking to their cousin who is a social media guru and had a list of all of the things you are doing wrong, because he read in some articles that this or that was the best practices. This is for you. 
Are Young People Really Watching Less TV?
The latest quarterly TV viewing figures from Nielsen were recently released. The data has shown that in the space of 5 years, almost 40% of 18-24’s traditional TV viewing time has migrated to other activities or streaming. This increased decline is showing us that it isn’t just about ‘cord-cutting’ but instead a growing 'cord-never’ population. If you are interested in delving deeper into the data of TV consumption check out the full study by MarketingCharts.
What will the future of TV consumption look like?
What will the future of TV consumption look like?
YouTube Announces Restricted Mode Updates In Response To Outcry From LGBT Creators
Last month, a significant number of creators within YouTube’s LGBT community complained that some of their videos were not appearing in Restricted Mode. Last week YouTube released a new blog post that has detailed a few of the changes they have in mind for their Restricted Mode. Most notably, an engineering fix has reportedly allowed “12 million additional videos of all types” to appear in Restricted Mode after previously being excluded from it. TubeFilter
This Building Uses Emojis Cast In Concrete As Modern Gargoyles
Emoji are going to be some of the most recognizable icons of the 21st century, says architect Changiz Tehrani, which is why he decided to cast 22 of them in concrete and use them as decoration for a building in the Dutch city of Amersfoort. “In classical architecture they used heads of the king or whatever, and they put that on the façade,” Tehrani told The Verge. “So we were thinking, what can we use as an ornament so when you look at this building in 10 or 20 years you can say ‘hey this is from that year!’” The answer was obvious: emoji. Definitely something we should borrow for our own office! 
There are 22 emoji in total, all cast in concrete. Image: Attika Architekten / Bart van Hoek
There are 22 emoji in total, all cast in concrete. Image: Attika Architekten / Bart van Hoek
Starbucks' Unicorn Frappuccino Is The Latest Example Of How Social Media Makes Chains Get Weird
To anyone who hasn’t spent time on certain corners of Instagram, Starbucks’ latest creation and the viral hype surrounding it might be a bit confusing. The neon #UnicornFrappuccino clashes hard with the coffee chain’s traditional faux-Italian branding. The trick here is that Starbucks doesn’t care as the item isn’t meant to fit in with its own image but rather its customers’ social media feeds. It’s more of a meme than a drink, capitalizing on an online craze for all things unicorn — especially the #unicornfood trend on Instagram. Starbucks certainly isn’t the first company to pander to social media trends and it definitely wont be the last. Mashable
Bonus: Watch Stephen Colbert hate taste the Unicorn Frappuccino
"Tastes like I french kissed Tinker Bell"
"Tastes like I french kissed Tinker Bell"
Have a wonderful rest of your day from all of us at Truly Social!
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