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big brands take a bite out of billabong and babies: your daily distraction...you're welcome

big brands take a bite out of billabong and babies: your daily distraction...you're welcome
By Truly Social Inc. • Issue #114 • View online

Brands That Matter
What does ‘brand’ mean in the social age? According to Fast Company, it’s not about an aesthetic or a colour or a logo or the like (not that it ever was!). It’s about connecting with an audience through having a higher purpose. And purpose is definitely leading to profit. Read about who made the list of brands that matter here.
Shonda Rhimes is literally taking over the world and we are here for it
Shonda Rhimes is literally taking over the world and we are here for it
What NOT To Do When Making Videos For YouTube: Truly Social With Tara
You may know a lot about making videos, but do you know what to do and, more importantly, what NOT to do when making videos for YouTube? The content rules are VERY different online (it’s not just YouTube). In this week’s video, Tara covers what NOT to do. Watch it here to find out.
Our wise and fearless leader knows exactly what will hurt your channel 🙅
Our wise and fearless leader knows exactly what will hurt your channel 🙅
Billabong Gets Called Out
Billabong has been a key player in both men’s and women’s sportswear for over thirty years, sponsoring athletes and events in surfing and snowboarding. When they uploaded an objectifying photo on their website’s navigation page, the reaction wasn’t positive. Karen Knowlton pinpoints exactly how little effort was spent in appealing to their female customers as athletes, and in just a few hours the photo was switched.
#RepresentationMatters
#RepresentationMatters
Fur Baby Love Is Very Real
Without a starter-baby option currently available outside of home ec classrooms, 44% of millennials have been practising for parenthood with pets, presenting a very interesting market for brands. The care, attention and interests of millennials are very different when it comes to their pet, and with the rise of animal influencers, have been driving diversity in the pet care industry to meet that demand. Adweek.
We love our fur babies!
We love our fur babies!
Masterpieces Of Our Time
Twitter user @TabloidArtHistory is a curator for the Millennial generation. The account compares celebrity tabloid photos with fine art pieces, to hilarious result. Tweet us your favourite here!
Tabloid photographers are a whole new breed of artists
Tabloid photographers are a whole new breed of artists
Nice Move GoDaddy
GoDaddy joins AirBnB, Paypal, GoFundMe, and Patreon as the growing lists of companies standing up against hate speech, crimes and other heinousness from white supremacists. Buzzfeed.
We stand behind you
We stand behind you
Have a great rest of your day from the Truly Social team!
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