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advertisers scam lego with the power of cute: your daily distraction... you're welcome.

advertisers scam lego with the power of cute: your daily distraction... you're welcome.
By Truly Social Inc. • Issue #159 • View online

Advertising Fraud Exposed
Ever wondered why not-so-great videos sometimes rack up thousands of views, but somehow have no comments? That’s possibly ad fraud, which Buzzfeed News has revealed helped several advertising and marketing agencies get away with stealing up to $20 million in revenue from hosted ads. The 301 Platform was found to be driving much of the fraudulent activity, and has been taken down, concerns by those paying for ads to be hosted are only growing. 
Apparently this was just common industry knowledge, until it was publicized yesterday. Will taking down one website really change things?
Apparently this was just common industry knowledge, until it was publicized yesterday. Will taking down one website really change things?
The Persuasive Power Of Cute
New studies have found that people are more willing to confess secrets and be truthful with cute designs, rather than a design that is more efficient or stylized. Does this explain the Furby appeal? 
Still holding firm to the belief that these furry creatures were possessed.
Still holding firm to the belief that these furry creatures were possessed.
Lego Builds A Future With NASA
Children’s toy company Lego, perhaps in response to the success of Goldieblocks in reaching a young female audience, has launched a new ‘Women of NASA’ set. Their previous attempt at reaching the feminine market with Lego Friends was considered insensitive, but we have high hopes for the new, more dynamic, product line.
We're pretty excited too, little Lego lady!
We're pretty excited too, little Lego lady!
Rick & Morty Fans Get The Messy Truth
Shortly after Szechuan sauce fever, Rick & Morty creators Dan Harmon and Justin Roiland have created a charity video to promote the chance for a fan to be a part of the next season. Szechuan sauce might be selling online for $15,000 but we imagine this opportunity to eat the legendary condiment with the show’s creators will send fans into high gear.
Oh, and they low-key revealed some truths about Mr Poopybutthole, "Oo-wee!"
Oh, and they low-key revealed some truths about Mr Poopybutthole, "Oo-wee!"
Canadians Mourn A Legend
The Truly Social team is mourning the loss of a great Canadian today, as news of Tragically Hip Frontman Gord Downie’s passing spread across the country. Not only did he wear a hat like no one else, but the band’s farewell show in Kingston was televised to 11.7 million people (a third of the country’s population).
All of our love goes out to the Downie and Tragically Hip families today.
All of our love goes out to the Downie and Tragically Hip families today.
Have a great day from the Truly Social team!
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