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20 years of celebrating pride amongst current fintech customers : your daily distraction...you're welcome

20 years of celebrating pride amongst current fintech customers : your daily distraction...you're welcome
By Truly Social Inc. • Issue #81 • View online

Your Current Customers Matter (Acquisition vs Retention)
As a loyal customer, do you sometimes feel like a second rate citizen? Well, you aren’t alone, most companies are spending WAY more time and energy trying to acquire new customers than they are keeping existing ones happy.
In this week’s Truly Social video, we talk about why this is a terrible strategy and how companies like Amazon and Sephora are KILLING it because they know how to amplify loyalty. 
It costs 5x as much to bring in a new customer than to upsell your existing ones
It costs 5x as much to bring in a new customer than to upsell your existing ones
PWL's CSI Investing Series Is Included In Kurtosys' Best Of FinTech Round-Up
One of our PWL’s YouTube series, CSI Investing with Ben Felix, was mentioned in last week’s FinTech Marketing Roundup put together by Kurtosys. They mentioned how they loved Ben’s wealth of knowledge and complemented on the graphic elements of his videos, so go team! You can check out Ben’s series in full on his YouTube channel here.
"Video fund marketing is a difficult nut to crack, but this vlog seems to have done it"
"Video fund marketing is a difficult nut to crack, but this vlog seems to have done it"
The Internet Is Celebrating 20 Years Of Harry Potter
As of today it has officially been 20 years since the first Harry Potter book hit shelves around the world, and fans are thanking author J.K. Rowling for making their childhood magical. These books have touched people across the globe and while it may be 20 years later there are still so many fans with love in their hearts for this incredible series. Twitter Moments
Bonus: Have you found the magical surprise that Facebook has released in honour of today? The Verge
Thank you for 20 years of magical memories!
Thank you for 20 years of magical memories!
Girl Scouts Can Start Earning Cybersecurity Badges In Fall 2018
Starting in fall 2018 Girl Scouts will be able to start earning 18 new cybersecurity badges that will be released over the next two years. Younger Scouts will be able to learn about data privacy, cyberbullying and how to protect themselves online while older Scouts will focus on developing coding skills, learning about white hat hacking and creating firewalls. We love that Girl Scouts is promoting the teaching of more tech skills to girls!! Engadget
Girl Scouts has been rolling out more and more tech badges since 2011!
Girl Scouts has been rolling out more and more tech badges since 2011!
Here's How People Celebrated Pride Around The World 🌈
People around the world celebrated LGBT Pride this past weekend, flooding streets with marches and parties. From NYC to San Fran and Mexico City to Belgrade, people came out to party and show their support for this amazing community! Our very own Truly Social team even attended the parade in Toronto alongside Canadian PM Justin Trudeau! Happy #Pride2017!!!  BuzzFeed
Even our very own @Ridley & @LizzieThePug joined the festivities! 🌈
Even our very own @Ridley & @LizzieThePug joined the festivities! 🌈
Have a wonderful rest of your day from all of us at Truly Social!
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