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Wahoo going toe to toe with Garmin at Interbike

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This week the spotlight is on Wahoo's latest addition to their arsenal of world class products:
 

TRUE Overdrive Europe

September 16 · Issue #3 · View online
Sharing the latest @GoZwift, @WahooFitness, @Blazefeed @Recon news & more. Once a week from Amsterdam by @twotoneams 🚴

This week the spotlight is on Wahoo’s latest addition to their arsenal of world class products:

Introducing @Wahoofitness' #ELEMNT
The ELEMNT (pronounced Element) is a stand-alone GPS bike computer to rival the Garmin Edge 810. It is being announced today at Interbike. Here are some of the key highlights:
Industry Leading Connectivity:
• Bluetooth 4.0 and ANT+ connection to sensors, trainers, and smartphones
• Android and iOS App
• WiFi connectivity to upload data to your favorite cycling communities
Text and Phone Alerts:
Text message, email and phone call alerts sent directly to the ELEMNT from your connected smartphone
Live Track
Track others, or let others track you while you ride
LED Indicators:
The ELEMNT comes with LED lights on the side and top of the unit to provide visual cues for critical data such as speed, cadence, heart rate zones, power, and navigation cues.
KICKR Control:
Fully integrate KICKR and KICKR SNAP control for power based workouts
Ride an Outdoor Route, Indoors on the KICKR/SNAP - record a route on the ELEMNT and then ride the elevation profile indoors on the KICKR
Wahoo Companion App:
Wahoo has designed a new iOS and Android App to support the ELEMNT. This app will be used to set up the ELEMNT before a ride, and review your data after the ride. Unlike the RFLKT, the ELEMNT does not need a smartphone present to function.
3rd Party App Compatibility:
Sync your ELEMNT to Strava or Ride with GPS for ELEMNT to wirelessly and automatically download your routes for you to go for a ride whenever you want. After your ride share to a number of third party apps: Strava, TrainingPeaks, MapMyRide and RideWithGPS
Key Technical Specs:
Battery Life: 17Hrs (same as the Garmin 810)
Screen Size: 2.7” Diagonal (larger than the Garmin 520 and the Garmin 810)
Screen: Black and White display; not touchscreen
Weight: 3.5oz (same weight as the Garmin 810)
Pricing & Availability
Retail Price:
US: $329.99
UK: £279.99
EU: €379.99
Availability:
US: Q4 2015 (pre-orders via wahoofitness.com to start this week to gauge demand)
UK: Q4 2015 (pre-orders via wahoofitness.com to start this week to gauge demand)
Rest of World: Q1 2016 - no pre-orders at this time (Please note - Wahoo has already certified the product in Korea, China, Japan, Europe and Australia).
Useful Resources
For sample requests and any further information, please drop me a note.
Thanks for reading this week!
Best regards,
Jon Woodroof
jon@trueoverdrive.com
+31 63 81 46 117 | +1 404 496 5108
TRUE Communications – Amsterdam
p.s.
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