Triangirls began life as a channel in a Slack group, so it made sense that our first logo was a hack of an emoji. But as our community grew, we knew we needed a more serious look.
As part of our rebranding process we spoke to our community about our name. We weren’t sure if it was too silly, too feminine, or too abstract. But the feedback was overwhelming: people really liked the name, so that bit was easy!
Next up, the logo. After creating a shared Pinterest board of ideas, we had a pretty good idea of the style and colour palette and were keen to include the upwards facing triangle as it looks like an upwards pointing arrow, and we’re all about lifting each other up.
I first began looking at triangle glyphs. And ‘protect’ really stood out.