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CRO weekly #76 - How to improve your experimentation program with Airtable

Good morning, Yesterday at the Hotjar Lightning Talks I presented 3 tips to improve your experimentat
CRO weekly #76 - How to improve your experimentation program with Airtable
By Tom van den Berg • Issue #78 • View online
Good morning,
Yesterday at the Hotjar Lightning Talks I presented 3 tips to improve your experimentation program with Airtable:
  1. Kanban & database in one: you can easily switch between the kanban and database view and it’s al linked to the same experiments. The kanban makes sure your test goes from A to Z and in the database you keep the overview. Awesome combination!
  2. Easy to get extra insights: in Airtable it’s easy to create new tables with extra insight of your experimentation program (for example: win rate per page or per psychology tactic).
  3. Automated analysis: connected Google Analytics with Google Sheets and Google Sheets with Airtable and you can fully automated the analysis of your A/B tests.
Check the replay of my presentation in the first link.
What else in this week newsletter:
  • Tips and tricks for coding experiments for CRO 
  • Product Owner vs. Product Manager: what is the difference?
  • 10 Strategies to manipulate Google Analytics data
  • [Dutch] Online training: 300 euro korting op Conversie specialist opleiding @ Online Dialogue
  • Webinar: data drive creative road show from Google
Job opportunity @ Growth Tribe
Enjoy your day and see you next week!
Tom

Online training
Webinar
Job opportunity
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Tom van den Berg

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