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CRO weekly #75 - Where in the funnel is the highest win rate?

Good morning, The Go Group Digital analyzed their experiment database and found that the win rate is
CRO weekly #75 - Where in the funnel is the highest win rate?
By Tom van den Berg • Issue #77 • View online
Good morning,
The Go Group Digital analyzed their experiment database and found that the win rate is the highest on product listing pages (41,8%) and product detail pages (34,4%) and the lowest in the checkout (26%).
This is an interesting finding, in my experience it differs per company. When the usability is bad in the orientation phase, it’s easier to find more winners there. If visitors compare a lot with competitors it’s hard fo find winners in the orientation phase (focus is on price) and the win rate in the checkout is higher.
How is this in your experience?
What else in this week newsletter:
  • Best practices are dead
  • Google Optimize anti-flicker snippet delay test 
  • 6 Strategies to save your optimization program in this pandemic
  • Customer-driven UX & user research: the online video course
  • Centralized versus Decentralized CRO met Andrea Corvi van iTech Media (podcast)
Job opportunity @ Precis Digital (Stockholm)
Enjoy your day and see you next week!
Tom

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