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CRO weekly #73 - How to measure A/B test flicker impact

Good morning, “Flickering” is a phenomenon where there's a (typically) slight but observable delay in
CRO weekly #73 - How to measure A/B test flicker impact
By Tom van den Berg • Issue #75 • View online
Good morning,
“Flickering” is a phenomenon where there’s a (typically) slight but observable delay in the browser updating the site or element layout if the user is included in a variant group for experimentation. Everyone in the cro industry thinks it has a negative impact on conversion rate, but is this true? Read the explanation from Simo Ahava in the first article how to actually measure the impact of flickering.
What else in this week newsletter:
  • 6 steps to get your experimentational culture running met Marianne Stjernvall van TUI Group
  • Experimentation provides certainty in uncertain times
  • A planet centric point of view: 6 ways to improve product design
  • Webinars: Ecommerce UX lightning talks by Hotjar & Data Strategy in Digital Transformation
Job opportunities @ VodafoneZiggo & Effectory.
Enjoy your day and see you next week!
Tom

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Tom van den Berg

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