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CRO weekly #68 - How IBM adopted a growth hacking approach

Good morning, At IBM, growth hacking has driven a profound change in mindset that has encouraged peop
CRO weekly #68 - How IBM adopted a growth hacking approach
By Tom van den Berg • Issue #70 • View online
Good morning,
At IBM, growth hacking has driven a profound change in mindset that has encouraged people to look at the whole journey, and every element and individual aspect of it through a data-driven lens - then conducting experiments to see what method/s work/s best.
Moreover, this approach makes it a good and scalable fit for a big and dynamic company like IBM. Read in the first article how IBM applied this method throughout the whole company.
What else in this week newsletter:
  • 10 Things you need to know about the new Google App + Web Analytics
  • Top UI/UX design works for inspiration
  • 10 Things you need to know about the new Google App + Web Analytics
  • Visualizing trending productSKU’s in a dashboard
  • Webinar: How to increase your conversion by scaling your online experimentation with a custom tool? | 17th of April
Job opportunities @ Kramp & Albert Heijn
Stay safe and see you next week!
Tom

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Tom van den Berg

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