When it comes to running experiments, optimizers can choose between client-side and server-side testing.
There are many aspects to weigh when making this choice. You have to look at the setup’s impact on speed and SEO, the effort and time requirements for the experiment lifecycle, the experiment’s goal and more.
In the first article Disha from Convert goes over these factors in detail and see how client-side testing differs from server-side testing and the pros and cons of each. And in the second article there is an explanation of what server side testing exactly is.
What else in this week newsletter:
- Data discrepancies in Google Analytics: what can go wrong, why, & how to fix it
- How to analyze products out of stock in Google Analytics
- Coronavirus: the case for canceling everything (based on data)
Job opportunities @ Effectory & Accel Group
Enjoy your week!