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CRO weekly #61 - CRO soft skills

Good morning, What soft skills are most useful to be a successful Conversion Rate Optimisation specia
CRO weekly #61 - CRO soft skills
By Tom van den Berg • Issue #63 • View online
Good morning,
What soft skills are most useful to be a successful Conversion Rate Optimisation specialist?
Soft skills are important in any professional setting, but with a job in conversion rate optimisation you’re likely to be working with a lot of different teams; a sort of glue connecting marketing to engineering to product to analytics.
In the first article you can read an overview of all the necessary soft skills.
What else in this week newsletter:
  • The history of conversion optimisation
  • You’re measuring daily active users wrong
  • E-commerce category pages outperform product detail pages in SERPs 
  • Events: analytics web + app meetup & experimentation meeetup
Job opportunities @ KPN & PVH
Enjoy your week!
Cheers, Tom

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Tom van den Berg

CRO weekly: reads, events, talks, tools about conversion rate optimization

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