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CRO weekly #60 - The link between digital experimentation and growth

Good morning, The research report from the GO Group found out the differences between fast-growth and
CRO weekly #60 - The link between digital experimentation and growth
By Tom van den Berg • Issue #62 • View online
Good morning,
The research report from the GO Group found out the differences between fast-growth and slower growth companies. 89% of businesses they surveyed across the world said that experimentation is important to transforming in the age of the digital consumer. Yet a large number of brands admitted that they haven’t yet created a dedicated digital experimentation programme.
They identified four key pillars that underpin high performance and high growth:
  1. Linking experimentation to business goals
  2. Customer-centricity
  3. A culture of trust
  4. Executive buy-in
What else in this week newsletter:
  • 12 Cognitive biases to drive e-Commerce sales 
  • Do you use standardized naming conventions for digital analytics in your company?
  • Etsy Discovers a better, padded and wider search bar
  • Events @ Online Dialogue & Conversion . com
Job opportunities @ Online Dialogue & The Next Web
Enjoy your week!
Cheers, Tom

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Tom van den Berg

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