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CRO weekly #57 - 9 tips to embrace a culture of failure

Good morning, Have you ever sat in a meeting where a project was described as a success, yet all the
CRO weekly #57 - 9 tips to embrace a culture of failure
By Tom van den Berg • Issue #59 • View online
Good morning,
Have you ever sat in a meeting where a project was described as a success, yet all the details of failure that led to that success were left out?
Alternatively, have you ever watched while data was cherry picked to make things seem rosier than they actually are?
These are common embodiments of a very common, yet little known, phenomenon called “Success Theater”.
Read the first blog about “Succes theather ” and 9 tips to embrace a culture of failure.
What else in this week newsletter?
  • Most read articles (2019) on A/B testing from Analytics- Toolkit. com
  • Airbnb A/B test example at the product / property page
  • 17 of the best web analytics tools for your conversion optimization tech stack
  • Users don’t want filters, they want better content
Job opportinities @ UNICEF & KLM
Enjoy your week!
Cheers,
Tom

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Tom van den Berg

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