While developing an experimentation culture may seem daunting for companies that aren’t the size of Booking, Microsoft or Amazone. Thomke lays out a process of five steps by which companies can effectively scale experimentation: Awareness, Belief, Commitment, Diffusion, Embeddedness.
What else in this week newsletter:
- A Conversion Conversation with Convoy’s Chad Sanderson
- Optimizely Performance Edge makes A/B testing faster
- Is Growth Hacking just a Marketing hype?
- The myth of the non-technical marketer
Job opportunities @ Event Travel & Zilveren Kruis
Enjoy your week!