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CRO weekly #51 - The 2019 State of Conversion Optimization Report

Good morning, Two weeks ago CXL published the fourth edition of the State of Conversion Optimization
CRO weekly #51 - The 2019 State of Conversion Optimization Report
By Tom van den Berg • Issue #53 • View online
Good morning,
Two weeks ago CXL published the fourth edition of the State of Conversion Optimization report. The 7 key take aways:
  1. Process is vital and difficult
  2. A lack of soft skills is holding back CRO programs
  3. Most optimizers use analytics data to inform A/B tests of UX or design changes on desktop and mobile websites
  4. It’s still a young industry—in multiple ways
  5. It’s tough (and expensive) to find and develop talent
  6. What you don’t know may hurt you
  7. CRO continues to be more effective, a higher priority, and a bigger piece of the marketing budget.
Read the full report in the first link.
What else in this week newsletter:
  • Bol discovers something better than classic pulldown menus
  • Enabling experimentation at your organization: determining your team structure
  • Pop-up statistics: findings from analyzing 2 billion pop-up examples
Job opportunities @ KLM & Efteling
Have a nice week and awesome Christmas. Next week the last newsletter of this year with the most read articles of 2019.
Cheers,
Tom

Job opportunities
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