View profile

CRO weekly #50 - Will 80% of marketers abandon personalization by 2025?

Good morning, Gartner revealed an interesting reasearch this week. They say: By 2025, 80% of markete
CRO weekly #50 - Will 80% of marketers abandon personalization by 2025?
By Tom van den Berg • Issue #52 • View online
Good morning,
Gartner revealed an interesting reasearch this week. They say:
By 2025, 80% of marketers who have invested in personalization will abandon their efforts due to lack of ROI, the perils of customer data management or both, according to Gartner.
In fact, 27% of marketers believe data is the key obstacle to personalization — revealing their weaknesses in data collection, integration and protection.
Read the rest of the article in the first link.
What else in this week newsletter:
  • CH2019 summary: slides, videos, pictures & live notes
  • What’s new in Google Analytics App + Web properties
  • Booking. com fails to replicate Airbnb’s signup experiment
  • Events: product experimentation @ Optimizely and Conversion Elite Awards (both in 2020)
Job opportunities @ Bijenkorf & citizenM
Enjoy your week.
Cheers,
Tom

Reads
Events
Job opportunities
Did you enjoy this issue?
Tom van den Berg

CRO weekly: reads, events, talks, tools about conversion rate optimization

If you don't want these updates anymore, please unsubscribe here.
If you were forwarded this newsletter and you like it, you can subscribe here.
Powered by Revue