Gartner revealed an interesting reasearch this week. They say:
By 2025, 80% of marketers who have invested in personalization will abandon their efforts due to lack of ROI, the perils of customer data management or both, according to Gartner.
In fact, 27% of marketers believe data is the key obstacle to personalization — revealing their weaknesses in data collection, integration and protection.
Read the rest of the article in the first link.
What else in this week newsletter:
- CH2019 summary: slides, videos, pictures & live notes
- What’s new in Google Analytics App + Web properties
- Booking. com fails to replicate Airbnb’s signup experiment
- Events: product experimentation @ Optimizely and Conversion Elite Awards (both in 2020)
Job opportunities @ Bijenkorf & citizenM
Enjoy your week.